SF Scale Flow
Case studies

A few campaigns we're proud of.

Selected engagements across insurance, home services, B2B SaaS and e-commerce. Numbers shown are real but anonymized at the client's request. As always, results vary by industry, budget, and competition.

SCALE FLOW // Insurance Lead Generation Insurance Lead Generation
Insurance Lead Generation

Multi-state insurance lead gen rebuild

A multi-state auto and home insurance lead generator was running native traffic to outdated landing pages with a 1.2% form completion rate. We rebuilt the post-click experience, redesigned the form flow, and rewrote advertorial creative to current Taboola compliance.

38%Lead cost reduction
2.1×Conversion rate lift
90 daysEngagement window
SCALE FLOW // Regional Home Services Regional Home Services
Regional Home Services

Multi-channel build for HVAC & plumbing brand

A regional home services brand had strong word-of-mouth growth but no paid acquisition program. We built a Meta Ads and Google Search program from scratch, including a new mobile-first website, call tracking, and a unified reporting dashboard.

2.4×Return on ad spend
$54Avg. cost per qualified lead
6 monthsEngagement window
SCALE FLOW // B2B SaaS Demo Acquisition B2B SaaS Demo Acquisition
B2B SaaS Demo Acquisition

Bing + Meta retargeting program

A B2B SaaS client was stuck at $96 cost per demo on Google Search alone. We expanded into Microsoft Ads (Bing) for high-intent capture and built a retargeting program on Meta. Four months of optimization brought blended demo cost down significantly.

$54Cost per demo (down from $96)
44%Decrease in CPA
4 monthsEngagement window
SCALE FLOW // DTC E-commerce DTC E-commerce
DTC E-commerce

Meta scaling sprint for an emerging brand

An emerging direct-to-consumer brand had a working Meta campaign at $5K/month spend but couldn't scale beyond that without ROAS collapsing. We restructured the account, ran a creative testing sprint, and methodically scaled spend with new audiences.

3.1×Return on ad spend (sustained)
Spend scaled vs. starting point
5 monthsEngagement window
Disclaimer

A reminder about what these numbers mean.

The case studies above represent specific engagements with specific clients in specific market conditions. Past performance does not guarantee future results. Advertising performance depends on platform policies, competition, creative quality, market dynamics and budget. We do not guarantee specific outcomes for any future engagement.

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Scale Flow LLC is a digital advertising agency based in St. Petersburg, Florida. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals. Scale Flow is not affiliated with Google, Meta, Microsoft, or Taboola.